The Ripple Effect of Breast Cancer

Behind every breast cancer diagnosis is a personal story, which impacts the lives of many others. For this project we used a minimalist design and subtle animation, showing the ripple effect of breast cancer diagnosis on individuals, families and society.

Concept

Simple also meant clever. The patient’s life was presented as a rotating dot (circle of life). Each other person had a life-line, which functioned as a guitar string that reacted every time it was crossed by the patient dot, creating the ripple effect. The number of strings and their distance from each other was directly linked to the melody of the music.

The Ripple Effect of Breast Cancer - Thumbnail

The Ripple Effect of Breast Cancer - Concept 1

The Ripple Effect of Breast Cancer - Concept 2The Ripple Effect of Breast Cancer - Concept 4

The Ripple Effect of Breast Cancer - Concept 3The Ripple Effect of Breast Cancer - Concept 5

The Ripple Effect of Breast Cancer - Concept 6

Animation

Stylish minimalism with hefty complexity under the hood, as music and animation timings were so closely interlinked. The music was purchased from a production library but had to be completely deconstructed to create a custom melody that delivered to the beats of the script.

The Ripple Effect of Breast Cancer - Animation 1The Ripple Effect of Breast Cancer - Animation 2

 

The Ripple Effect of Breast Cancer - Animation 3 The Ripple Effect of Breast Cancer - Animation 4

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