30 Years of HIV

Shining a light at 30 years of breakthroughs in HIV understanding and treatment, condensed into a 60-second animation combining 2D, 3D and cel-animation techniques.

Concept

30 years of breakthroughs in HIV understanding and treatment condensed into a 60-second animation combining 2D, 3D and cel-animation techniques.

30 Years of HIV - Concept

Styleframes

‘Shining a light’ on HIV was used as a visual metaphor.
Each scene had an interactive source of light to bring each achievement into focus. Several colour palettes were explored, ending in a minimalist grey and red.

 

30 Years of HIV - Styleframe 1

30 Years of HIV - Styleframe 2 30 Years of HIV - Styleframe 3

Pencil Sketches

Each scene was first explored with pencil sketches, as it was important to capture the essence of each milestone in a glance. This was also an opportunity to explore different ways in which light could affect each scene.

 

30 Years of HIV - Pencil Sketches 130 Years of HIV - Pencil Sketches 2 30 Years of HIV - Pencil Sketches 5 30 Years of HIV - Pencil Sketches 7 30 Years of HIV - Pencil Sketches 9

30 Years of HIV - Pencil Sketches 2 30 Years of HIV - Pencil Sketches 4 30 Years of HIV - Pencil Sketches 6 30 Years of HIV - Pencil Sketches 8 30 Years of HIV - Pencil Sketches 10

Animation

We wanted to preserve a flat 2D style, but both 3D animation and frame-by-frame animation was used to help bring the scenes to life.

HIV - GIF130 Years of HIV - GIF3 30 Years of HIV - GIF5

30 Years of HIV - GIF230 Years of HIV - GIF4 30 Years of HIV - GIF6

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