Blood Clots, Cancer and You

An interactive patient diary, reminding cancer patients to look out for cancer associated thrombosis. The video was developed using a number of video production techniques, including choreographed live action filming, motion tracking and 2D/3D animation.

The Concept

To help raise awareness of cancer associated thrombosis, we created an interactive cancer patient diary. We follow along as the patient flicks through the pages, discovering key information and reminders that will help them along the journey to recovery.

 

Blood Clots Cancer an You - Thumbnail

The Illustrations

All the illustrations and notes were hand-drawn and animated with a stop-motion-like effect. The idea was to make them look like notes and doodles that a patient may have drawn themselves in their own diary.

 

Blood Clots Cancer an You - Illustrations 1

The Animations

Supporting animations were motion-tracked to photographs and moving phone screens. These were developed in a different visual style so it looks like the content that the patient may have added to their story.

 

Blood Clots Cancer an You - Animations 1

Asset Design

All the assets that the hands interact with were designed specifically for this video. Key messages and statistics were designed to look like article cut-outs and information fliers.

 

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We'd love to hear from you

+44 (0) 20 3875 7736

Hi we know it’s hard to find a great team with new ideas, we would love to change that for you. Let us know your and a short message on how we can help you and someone from our team will be in touch soon.

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+44 (0) 20 3875 7736