The Burden of Heart Failure

We were tasked with developing a video that would create an emotional response from HCPs towards Heart Failure patients.

In turn the goal was to develop a strong connection, inspiring them to consult with these patients more proactively and promptly.

Concept

Create an animation that charts the regression of a person with heart failure over time, and communicate the avoidability of this path.

Characters

Cast of characters supporting the protagonist on his journey. The illustration complexity increases as we get closer to each character

Burden of Heart Failure - Characters

Styleframes

A collection of original frames exploring colours and art direction. A more vibrant and positive colour palette was chosen for the animation.

Burden of Heart Failure - Styleframes

Storyboard

Every scene was planned with pencil sketches, with a focus on creating seamless transitions between the different phases of the character’s life.

Burden of Heart Failure - Storyboard

Animation

We combined frame-by-frame animation with character rigs, using live-action video as references for the movement

 

Burden of Heart Failure - Animation 1

Burden of Heart Failure - Animation 2

Burden of Heart Failure - Animation 3Burden of Heart Failure - Animation 4

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