Concept
To support blood cancer awareness month, we created a series of fun GIFs that featured advice for people living with blood cancers.
Characters
In order to have an engaging yet global appeal, we created abstract characters that functioned as liquid containers.
Styleframes
Each GIF needed to instantly grab attention. We used complementary, vibrant colours to help each character stand out against the backgrounds.
Storyboard
Pencil sketches were used to quickly visualise how each scene could communicate each key messages/advice.
Animation
We developed full character rigs to enable full interaction with the environment. SpringyFX was used for the liquid physics.
