To support blood cancer awareness month, we created a series of fun GIFs that featured advice for people living with blood cancers.
In order to have an engaging yet global appeal, we created abstract characters that functioned as liquid containers.
Each GIF needed to instantly grab attention. We used complementary, vibrant colours to help each character stand out against the backgrounds.
Pencil sketches were used to quickly visualise how each scene could communicate each key messages/advice.
We developed full character rigs to enable full interaction with the environment. SpringyFX was used for the liquid physics.