What Women Want is a charming animation where women confide their attitudes on menstrual cycles in front of their bathroom mirror.
The characters needed to have a charming and global appeal. Our design process took several steps to arrive at the right balance.
The final designs used vibrant colours and included features that could place the characters in any corner of the world.
Starting with simple pencil sketches, we outlined how each scene could integrate key survey findings into the environments.
We then designed each frame of the animation in full colour, exploring all the necessary details, such as key stats and quotes.
We developed full facial rigs to inject the much needed personality to each character. Foreground elements were added to further sell the ‘point-of-view’ aspect of the concept.