We hand-painted over 500 individual frames to create this “electric” animation, inspired by ‘Electric Man’ by Rival Sons.
As always, good reference footage is key. We started by filming a wide range of exaggerated facial poses that in time would be turned into the main animations.
Using still frames from our footage, we developed a range of stylised sketches to cover all aspects of the referenced faces. We also created a vibrant palette to match the ‘electric’ theme.
To support the main animation, we also created a range of still images to use across our social media channels; driving more attention to this great cause.