Inspired By Diversity
Set to a backdrop of Whitechapel, one of the most diverse populations in Europe, we had to ensure that the website reflected the client’s core values of multicultural collaboration.
The site is also accented with bright, vibrant hero images of people from all corners of the Earth, working together in the East End of London for the better of everyone.
Another pivotal feature is the fact that the site can be viewed in 11 different languages, allowing for even more of a global reach.
Website in Motion
From parallax backgrounds to text transitions, the Barts Life Sciences site is full of subtle movement. We wanted to consistently reinforce a kinetic and flowing experience, a metaphor for our client’s commitment to innovation.
The Colour Palette
The East London setting along with the vibrant colour palette, as seen in the local area, sets the tone for the entire website.
Across the entire Digital Team, it was refreshing to be able to include such a vibrant colour scheme into such a site.