Simple In Its Execution
Quite simply, it’s beautifully designed and quite modest in its execution. There’s nothing overly complex going on here, which is the point of sharing. Making better videos isn’t about coming up with crazy new techniques for achieving complex animation. Sometimes it’s just about designing well.
It’s The Little Details
We love complex and eyewateringly (yep, it’s a word) good animation as much as the next digital agency, but there’s also a time for keeping it simple.
The animators have introduced small details such as the bounce of the male character’s body (right) to avoid the scene looking too dull and lifeless. Little touches like this help keep the flow of the video moving forward and prevent scenes from looking too stiff or lifeless.
This is a great tip for simple scenes that need an injection of energy but are held accountable to a mid-level budget.
Want To See More?
Take a look at the full Behance breakdown of the project via the creator’s profile here.
