Keeping the palette clean.

Today we’re taking a look at a wonderful explainer video for the calendar scheduling app ‘Sync.AI’. This beautiful piece of work was created by talented Israeli studio Bilderish; so let’s dive straight in.

One of the first things that stands out is the very simple, yet effective colour palette. By doing so, you immediately let the viewer know what they should be paying the most attention to and what is purely just for show.

Sync.AI Palette

 

It’s The Small Things

Here we have another example of animators using the smallest details to really sell the message. Even without the voiceover, you can immediately see that the main character is worried about the meeting.

One of the first ways we emote this angst is by keeping the pace of the shots short and sharp. This feeling has also been added to by focussing on one of the most expressive parts of the face; the eyebrows.

Calendar AI Simplicity

Simplicity is key

Another big selling point of this animation is the simplicity of the design. The majority of the animation is solely based in and around the boardroom environment, interspersed with a few close-ups of the app itself. There is absolutely no need to overly complicate the scene when the voiceover can do a lot of the hard work for you.

Summary

Here’s yet another example of less is more. The characters are very simple designs, but perfectly fit the narrative and personify the simplicity of the app itself. Bilderish have made a clear point of sticking to a very minimal layout and make perfect use of the voiceover to fill in the blanks.

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