Keeping It Simple
Halfway between character animation and infographics, here we’re taking a look at Buda.tv’s explainer video for the company Gympass. Firstly, we love the simplicity of every element. There’s no need to make an interface on the mobile device when the simple lines portray everything you need to know. The same applies to the background; why model details environments when a few choice objects give a sense of the surrounding world.
Have Fun With Text
If your content feels a little text-heavy, why not introduce some stylised typography that goes beyond. Here we have two simple words; in the form of ‘mind’ and ‘body’. However, you can see that they’ve been made up of various objects and items that speak volumes to the audience. We’re telling a story within a story and allowing viewers to gain a deeper understanding of what mind and body can mean to them.