Blood Clots, Cancer and You

An interactive patient diary, reminding cancer patients to look out for cancer associated thrombosis. The video was developed using a number of video production techniques, including choreographed live action filming, motion tracking and 2D/3D animation.


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The Concept

To help raise awareness of cancer associated thrombosis, we created an interactive cancer patient diary. We follow along as the patient flicks through the pages, discovering key information and reminders that will help them along the journey to recovery.

 

Blood Clots Cancer an You - Thumbnail

The Illustrations

All the illustrations and notes were hand-drawn and animated with a stop-motion-like effect. The idea was to make them look like notes and doodles that a patient may have drawn themselves in their own diary.

 

Blood Clots Cancer an You - Illustrations 1

The Animations

Supporting animations were motion-tracked to photographs and moving phone screens. These were developed in a different visual style so it looks like the content that the patient may have added to their story.

 

Blood Clots Cancer an You - Animations 1

Asset Design

All the assets that the hands interact with were designed specifically for this video. Key messages and statistics were designed to look like article cut-outs and information fliers.

 

Blood Clots Cancer an You - Design AssetsBlood Clots Cancer an You - Design Assets 5 Blood Clots Cancer an You - Design Assets 6

Blood Clots Cancer an You - Design Assets 2 Blood Clots Cancer an You - Design Assets 3 Blood Clots Cancer an You - Design Assets 4Blood Clots Cancer an You - Design Assets 5 Blood Clots Cancer an You - Design Assets 7

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+44 (0) 20 3343 2800

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