Animation is an incredibly effective means of communication within the healthcare sector as it allows us to take extremely complex information and break it down into easily digestible chunks.
However, if you think our animation offering is only limited to healthcare stories, you’d be missing out on a fantastic tool that could dramatically boost the effectiveness of your recruitment drive.
Below is an example of a fun animation co-created with HAVAS Just to aid their online recruitment drive. As well as being fun to watch, in this article, we’ll take a look at what other benefits using animation in your internal or external comms can have.
#1: Boost your search engine presence.
Quite simply, Google loves video. Although its algorithms are closely guarded, Google ranks websites with video content higher compared to their static content rivals.
Just make sure to remember those rich video snippets and maximise your chances of ranking higher in SERPs.
#2: Champion your brand culture and values.
Videos shouldn’t just be entertainment. Instead, they need to represent your company’s culture accurately.
So, by all means, keep it light and fun, but make sure your core values are easily distinguishable to attract candidates that share a common ethos.
#3: Leverage social media.
People love videos as much as Google does. So much so that a recent study found that social posts containing video content were shared 1200% more than text and images combined.
With the right video content, your team could save hours of content distribution by harnessing the social networks of potential candidates and their respective networks.
#4: Repurpose content.
Your video content shouldn’t be limited to idly sitting on Youtube or Vimeo once your recruitment drive has finished. Instead, why not repurpose your content for careers and university fairs, newsletters, industry events or even direct email marketing? If suitable, add captions to your video to ensure it functions effectively without sound when used on a booth.
#5: Enhance the candidate experience.
What better way to drive engagement from potential candidates than to tell your brand story through video or animation? Look at any job website, and you’ll soon be met by a sea of jobs that become inspiring and sometimes even boring after the first paragraph. If you find it hard to describe your unique business culture, passion for diversity or incredible facilities, then why not show people instead of simply writing about it. A picture paints a thousand words, after all.
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